Pulled Coffee Pricing Explained: Which Tier Is Right for You

Pulled Coffee has four subscription tiers. The right one depends on how often you buy coffee out, how willing you are to explore new shops, and how much you want to earn. Here is the honest breakdown.

Ritual ($4.99/month)

Ritual is for the person who wants to track their check-in history, collect badges, and earn the First 15 challenge payout ($10 after 15 check-ins). It is the entry point. If you buy coffee twice a week and want a lightweight way to record it, Ritual makes sense. The earning potential is minimal but the subscription cost is also minimal.

Explorer ($14.99/month)

Explorer unlocks the Explorer 30 challenge ($50 for 30 check-ins in 90 days), city leaderboards, and the full Pull Map. At roughly a cup of specialty coffee per month in subscription cost, Explorer pays for itself if you complete the Explorer 30 challenge once. It suits the person who buys coffee five or more times per week.

Devoted ($54.99/month)

Devoted is where the real earning begins. All challenges unlock: Daily 50 ($150), Pulled 50 ($250), Pulled 100 ($500), Pulled 200 ($1,000), and Pulled 300 ($2,500 total payout for this tier). A daily coffee drinker who visits different specialty shops regularly will complete multiple challenges per year. The earning potential is up to $9,010.

Origin ($129.99/month)

Origin doubles every challenge payout. Daily 50 pays $350. Pulled 100 pays $1,000. Pulled 300 pays $5,000. Total earning potential: $18,510. Origin also includes home pull check-ins, gold leaderboard rings, and the Pulled Collection. It is for the serious coffee explorer who treats the app as a meaningful part of their coffee life.

The full pricing page shows all tier features. The earnings calculator lets you estimate your annual potential.

Related reading: how to earn money drinking coffee, founding member, earn $500 a month.

See all plans and current pricing on the pricing page, including any active founding offers.

For a direct comparison, see the comparison.